“Numerous GOP officials have told POLITICO they worry that the party has been hijacked by a noisy and powerful minority...”

Wanting limited government interference in people’s lives; wanting government to live within its means as the people must; wanting personal responsibility and consequences for personal actions; wanting people and corporations to pay for their bad investments; wanting a safe home and country – these are majority views.

Yes, there are issues about which Americans disagree, but the vast majority of Americans agree on the above.

If you want to call that a conservative view than “GOP officials” and the media do not understand that conservatives are not a minority.

 

The GOP needs to market its brand, and market it not just when there are big races (President, Senate, House) but all year long and around the country. Do some niche marketing; market from the ground up. Spend money on local issues and let people know it is the Republican Party’s stance on their local issue.

Here in my city, New Rochelle, NY, a heavily Democratic city with a population of about 75,000 “just 45 minutes form Broadway”, the Democratic controlled city government has proposed an 8.25% tax increase. That is just the city, it does not include the school tax, library tax, county tax or state tax.

The three Republicans on the seven-member City Council have proposed implementing cuts that could lower the proposed tax increase 2.81%.

Now why should the Grand Old Party care anything about the budget of a “small” Democratic city just outside a huge Democratic city (New York), in an overwhelmingly Democratic state? What difference does it make to Republicans in Georgia, Idaho, or anywhere else in the nation?

Simple, start a marketing campaign now to tell the people of New Rochelle (and surrounding areas) that the GOP stands with them for lower taxes, more responsible government. The local Republican Party does not have the resources to get that message out. But the national party does, and by doing it in New Rochelle and thousands of localities across the United States the GOP will begin building its brand. When people think of lower taxes and responsible government, they will think Republican.

If they are thinking Republican about local issues, they will begin thinking Republican during those House, Senate and Presidential elections.